Conducted a research audit of existing social platforms and developed a strategy booklet, visual direction, and social media brand kit. Analyzed audience segments and platform performance to recommend content strategies and set S.M.A.R.T. goals. Increased brand visibility to over 150K views and grew the follower base by 130.

Coordinated weekly content planning with editors and photographers, managed website uploads, and produced a weekly email newsletter. Edited a weekly video series, created graphic and story templates, updated highlight and reel covers, and established guidelines for consistent template use.