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Hello and welcome back to my blog! In today’s post, I’ll be focusing on the important role relationships play in building customer...

Hello and welcome back to my blog! In today’s post, I will be focusing on how to plan out a Loyalty 3.0 program, tying in all that we’ve...

Gamification: what is it, how is it used, and why should businesses utilize it?

Defining big data, various big data methods, and its relation to customer loyalty.

Hello and welcome back to my blog where I’ll be going over all things marketing and strategic communication throughout this semester! In...

Hello and welcome to my first blog post, where I’ll be discussing all things marketing and strategic communication as we progress...