Following the Thanksgiving holiday, online shopping in the U.S. broke records during the Black Friday and Cyber Monday weekend, bringing in a total of $44.2 billion in online revenue, up 7.7% from 2024, from Nov. 28 through Dec. 1. 

With the U.S government shut-down taking full effect Oct. 1, pay cuts and a rise in resignations among air traffic controllers and airport staff have led to increased flight cancellations and delays across 40 major airports, negatively affecting travel plans for more than four million people, according to Airlines for America. 

Hello and welcome back to my blog! In today’s post, I’ll be focusing on the important role relationships play in building customer...

In today’s post, I will be focusing on how to plan out a Loyalty 3.0 program, tying in all that we’ve learned about gamification, big data, and motivational techniques into 4 essential steps to effectively market to your target audience.

Gamification: what is it, how is it used, and why should businesses utilize it?

Defining big data, various big data methods, and its relation to customer loyalty.

Hello and welcome back to my blog where I’ll be going over all things marketing and strategic communication throughout this semester! In...

Hello and welcome to my first blog post, where I’ll be discussing all things marketing and strategic communication as we progress...