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Tide: The Cold Standard Campaign
Project
Integrated Marketing Campaign
Role
Jr. Account Planner, Researcher, and Layout Designer (Fall 2023 - Spring 2024)
Developed an integrated marketing campaign and creative vision for Tide, conducting extensive market research and audience segmentation. Collaborated with a research team to gather over 11,000 data points, helped design campaign and tactic books, and contributed to winning 2nd place at the district competition.
Contributors: Hannah Daniel, Rylee Callahan, Lilly Skinner, Emma Strudthoff, Brightly Echegoyen, and Bailey Teague.
Ad Team Director: Caitlyn Richard.
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