This project focused on a conceptualized partial and full rebrand for the Blue Ridge Mountain Rescue Group, a Virginia nonprofit providing 24/7 search and rescue services for lost persons and aircraft, along with training, wilderness medical support, and safety education.

We began with a partial rebrand. Working within the requirement to maintain the name, one primary color, and the brand’s essence, we refined the color palette, adhered to the established logo structure, and added new visual elements—including icons that emphasize the group’s specialized capabilities. The final deliverables included an informational brochure, a set of social media assets, and a comprehensive stationery package.

For the full rebrand, we were instructed to keep the organization’s name the same—allowing only minor simplification—while all other brand elements could be updated. With this flexibility, we refined the color palette, redesigned the badge style, and simplified the name to better emphasize the brand’s mission and values, strengthen its personality, and differentiate it from competitors.

Deliverables reflecting the new identity included an informational zine, a stationery package, and a set of social media assets.